Cleaning products as home.

The American Express Small Business challenge brought The Apt and CitraSolv together to address a growth problem they were experiencing. As their product line expanded, their original brand name and positioning no longer fit the company or their future vision. Tackling brand strategy and visual identity, The Apt helped these entrepreneurs think differently about their business, and evolve from their auspicious beginnings into HomeSolv, without creating confusion for current customers and retailers.