The Apt crafts business and brand strategy using a carefully cultivated process and unbounded creativity. We believe that pinpointing and asking the right questions elicits unexpected answers that in turn, inspire clients to review their work with fresh eyes. Solid business strategy propels your company forward with a clear vision and aligned goals, strategies and initiatives. While strong brand strategy clearly defines how you show up in the world, and why potential customers should pay attention.
Purpose and values development, vision planning, brand strategy, visual identity review, business reports review and creative direction for jewelry and lifestyle brand - both retail and online.
Purpose and values development, vision planning, brand strategy, operations direction, launch planning, investor deck and financial plan development for outdoor gear & furniture company.
Purpose and values development, vision planning, creative direction and business reports review for gourmet food & entertaining brand.
Business, brand & marketing strategy for NYC-based wellness company.
Purpose and values development, vision planning, brand strategy, operations direction, marketing strategy and financial reports review for Pennsylvania landscape design and build firm.
Creative concepts, institutional & brand strategy, space programming for Tokyo museum planned by Japanese national power company.
Business, brand & marketing strategy for Brooklyn real estate development firm.
