Spa as life coach.
After several vision meetings, we understood that Yelo founder, Nicolas Ronco, was not interested in opening yet another spa. Instead, he wanted to revolutionize the workday by integrating wellness into the daily practices of busy urbanites. We know a thing or two about revolutions around here, so recommended fully embracing that loftier goal from all perspectives - branding, interiors, operations and marketing.
The Apt was engaged pre-launch to assist in developing business and brand strategy, which created beneficial efficiencies that the company leveraged during funding phases. The Apt also designed branded interiors, and marketing and advertising material for Yelo as it evolved into a franchise model whose story continues to unfold today in Puerto Rico and Brazil.
The Apt Scope of Work
Mission and Core Values Definition
Vision Planning & Workshops
Primary & Secondary Research
Naming
Brand Strategy
Branding and Visual Identity
Interior Design
Website Development
Marketing Strategy
Ad and Promotion Design
Events Planning & Execution
